Using nRhythm’s Regenerative Design Framework, we will explore Innovations in Non-profit Live Arts presenting, post-COVID with The Crossing’s Jonathan Bradley.  

On this Design Sprint, we’ll discuss topics such as:  

1. Institutionalization vs Impact  

2. What the pandemic showed us all 

3. New ways forward 

This Design Sprint is for citizens, music-lovers, philanthropists, non-profit arts administrators, professional musicians and anyone interested in systems change locally and globally.  

About The Crossing:  

The Crossing is a professional chamber choir conducted by Donald Nally and dedicated to new music. It is committed to working with creative teams to make and record new, substantial works for choir that explore and expand ways of writing for choir, singing in choir, and listening to music for choir. Many of its nearly 110 commissioned premieres address social, environmental, and political issues. With a commitment to recording its commissions, The Crossing has issued 23 releases, receiving two Grammy Awards for Best Choral Performance (2018, 2019), and six Grammy nominations. 

About Jonathan:

Executive Director Jonathan Bradley is responsible for strategic planning, institutional partnerships, organizational development, and fund-raising at The Crossing.  Jonathan served a 10-year long tenure at Carnegie Hall where he built and managed a world-class customer marketing, sales and service program that delivered millions of dollars in revenue and provided key insights into CRM, web design, and marketing initiatives across all customer touchpoints. Most recently, as Chief Marketing and Financial Officer at Primephonic, Jonathan was responsible for launching and developing the marketing strategy, partnerships and US operations for an all-classical HD music streaming service. In this role, he forged value shared partnerships with some of today's foremost new music and classical music ensembles and created an extensive multimedia content marketing program which added value to artist's new releases, back catalog and live appearances. Since 2008 Jonathan has served as President of the Diamond Way Buddhist Center of NYC and Board Member/Executive Officer of Diamond Way Buddhist Centers USA. In these two positions, he helped develop and direct all local programmatic and administrative initiatives, oversaw the operational administration for 30 community centers across the United States, and directed the production of courses and retreats for over 500 people. Jonathan has a BFA from New York University's Tisch School of Arts and an MBA from CUNY Baruch's Zicklin School of Business. 

You can reach Jonathan at jonathan@crossingchoir.org